Channel Marketer Report

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Boost Your Business with an Effective Channel Advisory Board. Here’s How to Start Building Yours

Boost Your Business with an Effective Channel Advisory Board. Here’s How to Start Building Yours

By Lisa Masiello, president and founder, TECHmarc Labs, Inc. A channel advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their partner community, industry leaders and …

Streamlining Processes, Accelerating Reimbursement Can Boost MDF Utilization

Streamlining Processes, Accelerating Reimbursement Can Boost MDF Utilization

At the end of the last quarter -- just like countless quarters before them -- many vendors were probably sitting on a fairly significant portion of their MDF (market development fund) budget. Despite the value that many partners place on having access to MDF, much of the money that vendors set …

ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of …

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