Channel Marketer Report

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ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of …

Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and …

ChannelChat: Addressing The Evolving Partner Ecosystem

ChannelChat: Addressing The Evolving Partner Ecosystem

Episode 10: Maria Chien, SiriusDecisions Digital transformation, cloud adoption, and the shift to recurring revenue models are compelling more companies to examine how they should adjust their channel programs. Maria Chien, service director, channel marketing strategies, at SiriusDecisions, …

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