ALEA Group CEO Discusses The Channel Marketing Shift

To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B marketing world. He also discusses how channel marketers can take cue from this development and leverage tools such as social media and content to drive optimal engagement among partners and prospects.