Tackling The New Buyer Paradigm

Episode 6: Tackling The New Buyer Paradigm

Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this episode of ChannelChat, Judy Mod, Principal at Social Gastronomy, LLC and President of the Social Executive Council, discusses the changes taking place in the buying process, as well as how channel organizations can better understand their target end-users, while excelling in the new era of social media and other one-to-one marketing strategies to generate qualified leads.