WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location.
“The central principle of cross-channel marketing is engaging the customer through the right channel at the right time. First generation marketing automation solutions focus on digital channels — mainly email and social,” said Doug Traxler, Chief Development Officer and EVP of Sales and Marketing for WebbMason, in a statement. “MarketingBench 2.0 is truly multichannel and cross-channel. MarketingBench 2.0 automates the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, and digital marketing into a unified campaign.”
Along with centralized marketing resources, MarketingBench 2.0 also will offer cross-channel reporting, channel profiles, the ability to outline marketing materials and programs for event-driven and seasonal promotions, and automate the acknowledgement, tracking and fulfillment of requests from internal and external components.