Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex.
In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database.
In the below video, Chris White, AVP of Marketing for Orasi Software, shares how the company used Zift Solutions to streamline content delivery and improve lead nurturing efforts.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.