Demandbase has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.
“No company is going to do it alone and succeed,” said Peter Isaacson, CMO at Demandbase, in a conversation with Demand Gen Report, a sister publication to Channel Marketer Report. “Partnerships are a really important part of our strategy overall.”
The partner program is a natural next step for Demandbase, he said. Partners will have access to certifications in both ABM and the Demandbase platform, as well as sales support, joint marketing, a Partner Portal, thought leadership and product innovations.
Partners include Bulldog Solutions, Doremus, DWA and Edelman, Ogilvy CommonHealth Worldwide, Optimizely, Oracle Marketing Cloud and Salesforce.