Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners.
This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by leading tech vendors in finding, culling, and onboarding new partners, as well as how technology can be employed to support partner recruitment programs.
By following the 14 rules for partner recruitment, vendors are more likely to build channel networks with partners that:
Tagged Channel Partner Recruitment