Channel Marketer Report

About Us

Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help vendors optimize their marketing, both to and through their partner networks.

The publication will highlight solutions and processes designed to help marketers track results and sales leads across a complex, tiered marketing structure. In addition, CMR will provide prescriptive “how-to” articles, offering guidance for VARs and independent agents eager to increase sales by communicating consistent messaging to their direct customers across all emerging channels, such as social media and video.

Published by G3 Communications, CMR is a sister brand to DemandGen Report and Retail TouchPoints, bringing unique experience and expertise into the latest digital marketing, as well as targeted perspectives for key verticals.

Our goal at CMR is to cover the latest news and research on channel sales operations within all verticals and sectors. Our online publication will unveil the latest technologies and platforms that address the needs of vendors, partners and resellers alike as they work to increase ROI and partnerships in a world constantly being introduced to new products and solutions. 

In an effort to address and amend channel challenges, Channel Marketer Report covers all aspects of an efficient, channel-centric sales model, including:

  • Marketing measurement/channel visibility;
  • Partner marketing;
  • Demand generation strategies;
  • Sales and marketing automation;
  • Social media; and
  • Sales and marketing integration.