Channel Marketer Report

Author Archives

The Art Of A Curated Post [Infographic]

Sometimes marketing teams simply don’t have the time or resources to craft content from scratch. Curation has become a must-have skill for marketers, as it allows them to extend the life of pre-existing content as well as craft new pieces leveraging outside sources. The below infographic, courtesy of Curata, outlines the components of a successful […]

Read More

Conquering The Social Media Space With Falcon Social

The Problem: Social media is more important than ever for all companies, regardless of their size or industry. However, with the rapidly changing platforms and audiences, confusion is common and daily workflow is interrupted. Marketers, social media managers and digital teams need to become active digital thinkers, and work collaboratively in the social media space. […]

Read More

How Channel Partners Should Invest MDF To Accelerate Profitable Growth

By John DeSarbo, ZS, and Darren Yetzer, Semdrive   Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]

Read More

QuickPivot Enables Personalized, Interactive Buyer Journeys

The Problem: More marketers are striving to stand out against competitors by offering more targeted and personalized content and interactions. However, it is sometimes challenging to decipher the plethora of data coming in about prospects, and leverage these insights to tailor experiences. The Solution: QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce […]

Read More

Three Steps To Ensure Your MDF Allocation Drives Growth In 2015

By John DeSarbo, ZS, and Darren Yetzer, Semdrive  IT buyer behavior continues to change, and vendors are acting accordingly. Customers increasingly look to online resources to help guide their IT purchase decisions. They research online, utilize social channels and avoid speaking with sales representatives until they are ready to buy.  In response, the technology industry […]

Read More

How B2B Sales Has Changed [Infographic]

Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]

Read More

Thinspace Partners With Fidalia Networks To Extend Desktop Virtualization Solutions To Canada

Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud service solutions. With the global desktop virtualization market expected to surpass $65 billion in 2015, according to Gartner research, […]

Read More

Ingram Micro Partners With Powa, Brings PowaPOS To U.S.

Ingram Micro has signed a deal with Powa Technologies, an international POS and e-Commerce technology provider, in an effort to accelerate its expansion to the retail and finance markets. With the agreement, Ingram Micro will be positioned to distribute the PowaPOS T-series POS solution in North American, which is expected to help grow the POS […]

Read More

Revenew Helps Activate And Empower Channel Partners

The Problem: Communication and collaboration are both key to channel success. But as the marketing ecosystem becomes more complicated and digitally driven, it is sometimes challenging for brands and their partners to execute campaigns and constantly stay up to date on the results they’re garnering. The Solution: Revenew is a cloud-based distributed marketing automation platform […]

Read More

10 Tips For Capturing Reseller Loyalty

By Dan Hawtof, EVP, Corporate Business Development, Products & Solutions, parago It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when parago conducted a recent survey of channel marketers, we found that only 52% of vendors are paying incentives directly to their partner sales reps. […]

Read More

Page 10 of 48« First...89101112...203040...Last »