Channel Marketer Report

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Global B2B Telecom Provider Rebrands Entire Partner Community – in Minutes

To see a global organization rebrand its company is an uncommon occurrence. However, it’s even more rare to see a company rebrand all products, services and messaging, and extend these new guidelines to an extensive network of channel partners. See how a leading global B2B telecom provider is tackling this challenge and is re-launching its […]

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OpenText And ExactTarget Partner To Release Joint Solution

OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]

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Channel Players Seek Automation, Customization In Local Marketing Efforts

Marketing consistency and brand compliance are central to successful channel marketing programs. To create a uniform view of products and services, and better target end users across geographic markets, vendors and partners must take a unified approach to content marketing. However, research from Gleanster confirms that the channel marketing gap has never been wider. According […]

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Distributed Marketing Automation Helps Power Up Localization Efforts

Whether you’re a vendor or partner you know that “thinking globally and acting locally” is key to channel success. But sometimes, there is a severe disconnect between the content and resources vendors provide, and how partners leverage these assets in their multi-touch marketing campaigns. And to make the marketing universe even more complicated, the rise […]

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Metter Interactive Named Pardot Agency Partner

Metter Interactive, a digital marketing agency specializing in web strategy, creative, technology, and user experience solutions, is now an agency partner for Pardot, a salesforce.com marketing automation company. The Pardot agency partner program includes a small selection of digital marketing organizations that can help businesses improve their use of marketing automation as part of their overall […]

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FirmTech Joins Evolve IP CloudNOW Partner Program

Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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How To Optimize Your Video Marketing For Lead Generation

By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts.   With 80% of Demand Gen survey respondents citing that they prefer […]

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NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle

NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]

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Interscape Technologies Partners With HOSTING To Offer Cloud Services

Interscape Technologies, a Performance-as-a-Service (PaaS) tools provider, has become an authorized partner in the HOSTING Cloud Crew partner program. In joining the program, Interscape Technologies can extend HOSTING infrastructure services to its customers. HOSTING builds and operates cloud services for business-critical applications. The HOSTING Cloud Crew Partner Program is designed to help businesses incorporate managed […]

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