Channel Marketer Report

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Loyalty Programs, Feedback Loops Gaining Popularity To Increase Partner Participation

The average utilization rate of marketing development funds (MDF) within the BtoB sector has dropped below 20%, according to research from SiriusDecisions. As a result, OEMs also are striving to implement more creative ways to increase MDF usage, according to Laz Gonzalez, Service Director of Channel Management Strategies for SiriusDecisions. “Currently, approximately one-in-five partners are […]

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ChannelViews: What’s Going To Keep You Up At Night In 2012?

By Craig DeWolf, VP, Strategic Development, CCI Normally I like to start these entries on a positive note, though this title seems ominous for channel marketers. But there is a positive spin: The good news is that if none of the items listed below will keep you up at night, then you can consider yourself […]

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ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions

Episode 2: Steven Amiel, Founder & CEO, MMI Solutions Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven Amiel, […]

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Are Your Solution Providers Engaging? Channel Marketing In An Online World.

Channel Marketing, Co-Marketing, Field Marketing: whatever you call them, they always tend to be a challenge. How can you better help your Partners and truly see the value? Why don’t they use what you give them? How do we measure ROI from MDF? And yet we go on, producing the same resources without moving the needle. […]

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Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility […]

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Build Lead-Gen Lures With Video

Using Internal Resources and Online Presentation Tools  This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]

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