Channel Marketer Report

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Xirrus Unveils Xcellerate Program

Xirrus, a Wi-Fi technology company, has launched its Xcellerate Partner Program, a network of global channels designed to help channel partners do business easier.

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CloudHesive Joins Vormetric Cloud Partner Program

CloudHesive, a cloud services provider, has joined data security company Vormetric’s Cloud Partner program. The partnership enables CloudHesive to incorporate Vormetric’s Transparent Encryption and Cloud Encryption Gateway solutions into its suite of cloud-managed services.

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Making The Case For B2B E-Commerce [Infographic]

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.   Source: Sullivan

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Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics

The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]

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How To Design A Successful Pilot Program (And Why You Need To)

By Dan Hawtof, Blackhawk Engagement Solutions Oftentimes, you need to build a business case in order to get funding for your channel incentive program. A test program is an effective way to win over skeptics and earn executive buy-in for your initiative. Plus, you’ll gain invaluable project management data that can help you roll out […]

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Go Mobile & Responsive Or Go Home! [Infographic]

Mobile optimization is no longer a nice to have. Google’s latest algorithm update, in fact, now puts businesses at risk if they are not mobile-friendly. Content and overall web sites will be placed lower on search engine results if they do not comply. How did we get to this point? This infographic, courtesy of Marketo and […]

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NetBase Joins Twitter Partner Program

NetBase is part of the limited pool of companies joining the Twitter Official Partner Program. As part of the program, NetBase will work closely with Twitter to fully integrate with the platform and release products more efficiently. NetBase will offer users detailed and actionable brand intelligence, including NetBase LIVE Pulse, which provides an up-to-the-second view […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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Manhattan Associates Extends IBM Cloud Partnership

Manhattan Associates has extended its relationship with IBM, positioning the company to provide technical support to customers using IBM Cloud’s SoftLayer technology alongside its own supply chain management offerings. In addition to offering customers various IBM software products, Manhattan Associates now supports IBM Cloud as an alternative deployment method. “The ability to offer our industry-leading […]

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Halyard Consulting Joins Hootsuite Partner Program

Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]

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