Author Archives
Continuum Becomes Sharp Strategic Alliance Member
Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has onboarded managed IT solution provider Continuum as a Sharp Strategic Alliance member. The partnership is designed to increase service offerings for Sharp Authorized Dealers. The partnership also positions dealers to leverage a new services platform, intending to help enhance the […]
ChannelChat: Making The Cloud Connection In The Channel
The cloud is significantly changing customer expectations and channel revenue models. But how will it impact relationships between vendors and their partners? During this episode of ChannelChat, Ali Din of dinCloud outlines how the entire channel ecosystem can embrace the cloud.
The New Billion Dollar Baby [Infographic]
Buyers today have access to a variety of tools and technologies that give them instant access to products, content and information. This customer-driven movement has dramatically changed the ways sales teams engage with prospects and customers. The below infographic, courtesy of LiveHive, walks through the technology revolution, and why new, cutting-edge sales tools are the […]
Shining A Spotlight On Channel Marketing ROI
By Brian Tervo, CEO, TIE Kinetix North America In the average marketing department, it’s common to hear chatter around content marketing and direct marketing activities. It’s a lot less common to hear about partner marketing, which often fails to get its due and falls into the shadows of other marketing activities. Depending on the organization, […]
RichRelevance Expands Partner Program To Support Omnichannel Personalization
RichRelevance, an omnichannel personalization solution provider, has expanded its partner ecosystem in an effort to better support partners going to market with its Relevance Cloud and the RichRelevance Build platform. The company aims to empower partners to launch personalization initiatives with their retail clients. The RichRelevance Partner Enablement Program is designed to help partners accelerate […]
Zift Solutions Automated Lead Distribution Management Helps Improve Partner Pipeline Visibility
The Problem: Suppliers pass quality leads to partners only to see them disappear into the channel sales black hole without a trace. With limited or no visibility into partner lead activities, qualified leads are lost, opportunities vanish, partners disengage and frustration erodes what should be collaborative channel relationships. Together, these factors quickly undermine and can potentially […]
(Best) Practice Makes Perfect: A 5-Point Checklist For Channel Marketing Success
By Dan Hawtof, Blackhawk Engagement Solutions The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, none of that matters. The best program, product or incentive […]
Act-On Inducts Four Companies Into Consulting Partner Program
Act-On Software has added four new companies to its Consulting Partner Program. The four companies — BrainSell, Faye Business Systems Group, Levementum and W-Systems — were inducted into the program as Platinum Partners, and are expected to guide and implement integrated marketing automation and CRM systems for new clients. As Platinum Partners, the four companies […]
BlueStar Partners With Phoenix Managed Networks
BlueStar, a global distributor of technology solutions including mobility, POS and RFID, has partnered with Phoenix Managed Networks, a cloud-based network services and security company. The partnership positions BlueStar to offer Phoenix’s network security solution to its network of value-added resellers. The solution, PhoeniXSentry, is designed to protect delicate information including healthcare and credit card […]
Springboard Retail Creates New Partner Program
Springboard Retail, a cloud-based POS and retail management solution provider, has launched a channel partner program designed to help technology businesses better target local, regional and national retailers by offering an end-to-end solution. The Springboard Retail Partner Program consists of two subprograms: a referral program that can help partners extend their POS and retail management […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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