OneView Commerce, a digital commerce solution provider for retailers, has been selected by hybris, an SAP company, as its Independent Software Vendor (ISV) Solution Partner of the Year. The news was released at hybris’ annual global partner summit in Munich, Germany. With the award, hybris recognizes the integration of the hybris platform into the OneView […]
TIE Kinetix, a provider of B2B e-Commerce and through-partner marketing automation solutions, has launched the Connected Business Network in conjunction with Objectif Lune, a communication management software provider. The cloud-based network is designed to help users discover and exchange electronic documents. The network also positions value-added resellers (VARs) and system integrators (SIs) to increase their global […]
ScanSource, a value-added distributor of specialty technology products, has launched a new cloud services program to bring resellers a broader set of solutions and offerings. The program also is poised to help boost partner efficiency by making cloud applications, solutions and support accessible within a single location. With the ScanSource Cloud Services program, resellers can […]
By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.
By Rob Rae, VP of Business Development, Datto Business data has evolved; the information that used to live only on a server at a company site has gone everywhere. Today, enterprises or their channel partners are managing data from on-premise locations, within the cloud, in virtual environments or in the Software-as-a-Service (SaaS) applications they use […]
The Problem: When operating in a channel-orientated business, it is important that vendors involve their partners and resellers in marketing activities. They are an incredibly valuable resource for reaching a wider audience and increasing brand awareness, but having control over branding and information being shared is paramount. Sadly, with 80% of resellers* stating that time […]
Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]
Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]
Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]
Through a survey of 100 marketing professionals from national brands, Balihoo uncovered that 39% of respondents believe it is critical to be able to direct consumers to nearby locations to purchase products and services. Want to know what’s making these brand marketers tick? Check out this infographic, which outlines the key findings from the Balihoo […]