Author Archives
Vendor Selection Checklist For Through-Partner Marketing Automation Software
More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.
Quick And Dirty Content Syndication Guide: Do’s And Don’ts For Today’s Channel Marketer
When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.
Running Your First Inbound Channel Marketing Campaign Using Social Media
You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.
Marketing Automation E-book: Best Practices For Marketing Excellence And Operational Efficiency
Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments. To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as […]
4 Simple Steps To Drive Channel Sales With Rules-Based Lead Distribution
A standard process for channel players is the passing of leads off to partners. However, without the proper infrastructure in place, this standard procedure could quickly become convoluted, leading to lost opportunities and sales.
The State Of Through-Partner Marketing: How To Enable Today’s Modern Channel Marketer
For today’s channel marketers, time and resources are slim, leaving little room for failure. Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are […]
5 Reasons To Consider Social Media Syndication
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.
MarketingAdvocate: The Next Generation Of Channel Marketing
Beyond the world of cold calling and batch-and-blast emails is a world full of personalized messages and compelling nurture campaigns. This world was created by marketing automation platforms, which bake digital demand generation into marketing. As a result, businesses of all sizes can reach larger audiences and effectively target prospects.
A Guide To The Past, Present & Future Of Channel Content Syndication
Over the years, content syndication as evolved rapidly. Initially, vendors used content syndication to ensure brand consistency and compliance. But now, it is helping partners filter content, automatically co-brand assets and much more. In the future, content syndication will revolve more around the end-user experience and the ability to customize experiences for specific buyers.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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