Channel Marketer Report

Channel News

Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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UK Event Crosses Pond to Bring Global Insight to US Channel Marketers

North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month. The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events […]

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Jay McBain Joins Forrester as Principal Analyst – Global Channels

Channel innovator Jay McBain has joined Forrester as Principal Analyst – Global Channels. The co-founder and former CEO of ChannelEyes, McBain’s career has spanned more than two decades, including executive sales, marketing, channel and strategy roles at IBM, Lenovo and Autotask. He currently serves as the chairman emeritus of the CompTIA Vendor Advisory Council and […]

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Start-Up Companies See Straighter Path to Market with Channel Partners

Start-up companies participating in the 2017 MIT Sloan CIO Symposium’s Innovation Showcase said channel partners will play a key role in the sales and marketing of their products. While most new companies rely on direct sales teams out of the gate, more start-up firms are considering indirect channels much earlier in their development, according to […]

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Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said. A new guided setup wizard will enable channel managers to easily configure, customize and […]

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Mindmatrix Simplifies User Experience with Interactive ‘Assist Me’ Module

Mindmatrix has added an interactive, walk-through help module to its PRM, channel, and sales enablement platform. The company is also enabling users to customize the platform’s interface by moving its navigation panel from the left sidebar to the top. The modifications are designed to boost platform adoption rates among sales teams and channel partners, lower learning curves, […]

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Aprimo Announces New Cloud-Based Campaign Management Solution

Aprimo, a global leader in marketing operations solutions, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The cloud-hosted solution allows mid to large-sized organizations, marketing service providers, and agencies to efficiently connect to and manage their customer and prospect databases. The enhanced capability to extract key customer insights supports smarter marketing, Aprimo […]

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Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

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Webinfinity Enhances Core Features of PRM Platform

Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty. The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, […]

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Averetek, Perks Worldwide, and Birch Worldwide Integrate Products

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

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