Channel Marketer Report

Channel News

WinGreen Marketing Systems Launches Channel Advisory Service Practice

WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]

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WorkSpan Announces General Availability of Its Marketing Network Solution

WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]

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Mindmatrix PRM Software Now Integrates with Zoho CRM

Mindmatrix, the supplier of a fully integrated platform offering complete sales and marketing enablement for direct and indirect sales, announced that its partner relationship management (PRM) software now integrates with Zoho CRM. The integration with Zoho allows bi-directional synchronization of lead data and opportunities between the two platforms. As a result, any opportunity created in […]

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IDG Survey Shows Growing Interest in Incentive Program Management Software

Channel marketers believe that having greater insight into their incentive programs can help to optimize their results. That’s one of the key findings of a survey conducted by IDG Research for 360insights, the Ontario-based provider of software-as-a-service solutions that automate incentive programs. The heavy-lift processes associated with incentive programs not supported by end-to-end marketing technology […]

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Streamlining Processes, Accelerating Reimbursement Can Boost MDF Utilization

At the end of the last quarter — just like countless quarters before them — many vendors were probably sitting on a fairly significant portion of their MDF (market development fund) budget. Despite the value that many partners place on having access to MDF, much of the money that vendors set aside goes used. Figures […]

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Data Analysis Reveals Partner Referral Programs Drive Steady Stream of Qualified Leads

Having sufficient feet on the street to ensure that more sales opportunities are identified is a key reason why enterprises are expanding their channel programs. But even the most expansive network of partner resellers can’t cover all of the bases. To ensure a steady flow of qualified leads, vendors are discovering that automated referral partner […]

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Impartner Raises $15 Million in Funding from Emergence Capital

Impartner, a leading partner relationship management (PRM) company, announced the closing of a $15 million round of funding from Emergence Capital, a venture capital firm focused on early and growth-stage enterprise cloud companies. Impartner will use the funding on research and engineering to continue to advance its flagship Impartner PRM solution. The company will also invest in […]

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Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and referrals. The purchase of CCI is in line with Zyme’s mission to create “the new smart […]

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Zift Solutions And Relayware Reach Merger Agreement To Provide End-To-End Channel Platform

Zift Solutions, a channel marketing automation provider, and Relayware, a partner relationship management (PRM) software provider, have reached a merger agreement. Pricing details of the intended merger were not disclosed.

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Allbound Strives to Expand Channel Pie with Free Offer of Partner Sales Acceleration Solution

Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its cutting-edge platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations. “A channel partner […]

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