Channel Marketer Report

Channel News

Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and referrals. The purchase of CCI is in line with Zyme’s mission to create “the new smart […]

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Zift Solutions And Relayware Reach Merger Agreement To Provide End-To-End Channel Platform

Zift Solutions, a channel marketing automation provider, and Relayware, a partner relationship management (PRM) software provider, have reached a merger agreement. Pricing details of the intended merger were not disclosed.

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Allbound Strives to Expand Channel Pie with Free Offer of Partner Sales Acceleration Solution

Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its cutting-edge platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations. “A channel partner […]

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Aberdeen Data Shows Companies With Partner/Channel Management Technology Out-Perform Non-Users

Companies that have implemented partner channel management technology are out-performing non-adopters in key areas such as customer retention, lead acceptance rates and marketing contrition to revenue. According to a recent report by the Aberdeen Group, the impact on the bottom line is significant. Companies that report using partner channel technology improve overall revenue at a […]

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Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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UK Event Crosses Pond to Bring Global Insight to US Channel Marketers

North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month. The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events […]

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Jay McBain Joins Forrester as Principal Analyst – Global Channels

Channel innovator Jay McBain has joined Forrester as Principal Analyst – Global Channels. The co-founder and former CEO of ChannelEyes, McBain’s career has spanned more than two decades, including executive sales, marketing, channel and strategy roles at IBM, Lenovo and Autotask. He currently serves as the chairman emeritus of the CompTIA Vendor Advisory Council and […]

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Start-Up Companies See Straighter Path to Market with Channel Partners

Start-up companies participating in the 2017 MIT Sloan CIO Symposium’s Innovation Showcase said channel partners will play a key role in the sales and marketing of their products. While most new companies rely on direct sales teams out of the gate, more start-up firms are considering indirect channels much earlier in their development, according to […]

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Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said. A new guided setup wizard will enable channel managers to easily configure, customize and […]

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Mindmatrix Simplifies User Experience with Interactive ‘Assist Me’ Module

Mindmatrix has added an interactive, walk-through help module to its PRM, channel, and sales enablement platform. The company is also enabling users to customize the platform’s interface by moving its navigation panel from the left sidebar to the top. The modifications are designed to boost platform adoption rates among sales teams and channel partners, lower learning curves, […]

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