Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%). So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report.
TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform. The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]
Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]
Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]
Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform. To reach their full […]
Larry Walsh, Channelnomics Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]