Channel Marketer Report

Channel News

The Pedowitz Group Wins Partner Excellence Award At #MUS13

The Pedowitz Group, a revenue marketing agency, received the Revvie Award for Partner Excellence for the second consecutive year. The announcement was made during the Revvie Awards ceremony at the 2013 Marketo User Summit, which was held April 8-10, 2013, in San Francisco. In addition, six Pedowitz Group customers and partners also received Revvie Awards, […]

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FieldOne Exec Shares Best Practices In Partner Onboarding

An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities.  In […]

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Monetate Unveils New Partnerships At #AgilitySummit

Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit.  These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers;  BlueKai, an enterprise data activation solution for […]

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B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]

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Dell Boosts Partner Engagement With Technical Community

Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]

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Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success

Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]

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Marketing Operations Goes From Misfits To Major Players

Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance, effectiveness and accountability of the overall marketing efforts. “The demand for measured marketing coupled with the evolution of […]

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Microsoft Exec Unveils New Solutions, Acquisitions At Convergence 2013

More than 11,500 Microsoft Dynamics customers and channel partners gathered at the Ernest N. Morial Convention Center in New Orleans to get the latest scoop on new enhancements within the Microsoft CRM/ERP business solutions portfolio during the annual Convergence Conference. The keynote presentation, which featured Kirill Tatarinov, President of Microsoft Business Solutions, and Wayne Morris, […]

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Props To The Channel: Partners Of The Year 2013

Following is a recent post from Eloqua’s It’s All About Revenue blog by Amy Bills, Director of Alliances Marketing at Eloqua.  We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year, and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing […]

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Treehouse Debuts Mobile Device For Channel Partners

TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans. Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more […]

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