Channel News
New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]
Unitrends Refreshes Channel Program with New Portal, MDF Plan, and Advisory Board
Unitrends, the supplier of all-in-one enterprise backup and continuity solutions, has refreshed its channel and alliance program with new tools and resources to help channel partners accelerate the growth of their businesses. Unitrends, which has a long-standing history as a 100% channel sales company, has more than 2,000 partners worldwide. The re-launch of the Unitrends Global […]
Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program
Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]
ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management
ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]
ChannelEyes Introduces Predictive Solution to Identify Sales Opportunities with Existing Customers
ChannelEyes, a company innovating data science, predictive analytics, and mobility technologies, has introduced a Cloud-based SaaS platform that helps companies identify sales opportunities with existing customers. The new offering, Day2Leads, combines data science and machine learning technologies to discover the next purchase an existing customer is likely to make. “A recurring theme with our clients […]
Market for Through-Channel Marketing Automation Solutions and Related Services Expected to Reach $4.5 Billion by 2023
Sales of through-channel marketing automation (TCMA) technology, a key component of partner relationship management (PRM) platforms, are expected to rise significantly over the next half decade. According to a recent Forrester report, the market for TCMA solutions will grow to $1.18 billion by 2023, a CAGR of 25.2%. Channel technology companies will generate another $1.3 […]
Star2Star Implements Zift Platform to Support Marketing-Oriented Partners
Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]
Averetek Teams with Aberdeen to Provide Updated Prospect Data to Vendors and their Partners
Averetek, the channel marketing software provider, has enhanced its lead generation platform with market intelligence data from content and technology data provider, Aberdeen. The partnership enables vendors using the Averetek platform to share directly with their channel partners information about prospects including company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts. […]
Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool
Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]
ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions
ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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