Channel Marketer Report

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Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships

Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.

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Driving Better Results With The Right Content

By Patricia Hume, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter.  In the last blog post, we examined the importance of content to build mindshare through engagement, trust and thought leadership. […]

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Plantronics Augments Channel Partner Data With Zyme Solutions

By Brian Anderson, Associate Editor When vendors sell through channels, they sometimes don’t have a clear picture of partner demand generation and sales performance. This lack of visibility ultimately impacts bottom-line results, as there is no clear view into what’s being sold and how much is being sold. In addition, there is no way to […]

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Content Marketing: The Key To Winning Partner Mindshare

By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter.  According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]

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Channel Marketer Report Releases Third Annual Guide To Agencies & Consultancies

At Channel Marketer Report (CMR), our goal is to constantly keep tabs on the latest marketing and sales best practices for vendors and their partners. For the third year, CMR is unveiling its Guide To Agencies & Consultancies, which is designed to provide channel players with a high-level look at organizations that can help them […]

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Channel Agencies And Consultancies Spotlight Top Trends And Pain Points

Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]

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Deal Registration Best Practices: What Vendors Need To Consider

Deal registration programs can help vendors influence partner behavior, enhance collaboration, reduce channel conflict and measure partner performance. At the same time, these programs provide vendors with real-time visibility into channel pipeline.  The overall value of deal registration programs is clear: 80% of channel firms say that deal registration program is critical or an important […]

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Executing The Perfect Event

Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]

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Black Lotus Strives To Get Ahead Of The DDoS Curve

The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns.   That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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