Channel Marketer Report


ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of cloud-hosted solutions are becoming less visible. In this episode […]

Read More

ChannelChat: Addressing The Evolving Partner Ecosystem

Episode 10: Maria Chien, SiriusDecisions Digital transformation, cloud adoption, and the shift to recurring revenue models are compelling more companies to examine how they should adjust their channel programs. Maria Chien, service director, channel marketing strategies, at SiriusDecisions, sat down with CMR editorial director Andrew Gaffney at the SiriusDecisions Summit to review why companies need […]

Read More Exec Spotlights Need To Connect End-User Pain Points To More Relevant Solutions

Episode 9: Jeremy Littlejohn, Chief Analyst and Co-Founder, More vendors and resellers are recognizing the fact that to truly succeed in a competitive marketplace, they must understand buyer pain points, and in turn, deliver optimal solutions that deliver upon specific wants and needs. is a new tool designed to help organizations do just […]

Read More

Avangate CEO Shares Benefits, Insights Into The Cloud

 Episode 8: Carl Theobald, CEO, Avangate More vendors and manufacturers are considering how the cloud will impact their organizations, and more importantly, their channels. During this episode of ChannelChat, Carl Theobald, CEO of Avangate shares how the cloud is offering organizations a vast variety of benefits. In addition, Theobald discusses how his company helps both […]

Read More

Visage Exec Shares Mobile Potential For The Channel

 Episode 7: Neil Cohen, VP of Marketing, Visage More organizations are embracing mobility by implementing Bring Your Own Device (BYOD) business models. As a result, companies that offer mobile security and management solutions are at a great advantage. During this episode of ChannelChat, Neil Cohen, VP of Marketing for Visage, reveals how the company is […]

Read More

Weighing The Benefits Of Marketing Automation

 Episode 6: Weighing The Benefits Of Marketing Automation Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking […]

Read More

Tackling The New Buyer Paradigm

 Episode 6: Tackling The New Buyer Paradigm Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this […]

Read More

NCR Digital Strategist Sundeep Kapur Dishes On Social Media

  Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. […]

Read More

Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management

Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode of […]

Read More

pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement

Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates how […]

Read More

Page 1 of 212