Audio
Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management
Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode […]
pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement
Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates […]
ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions
Episode 2: Steven Amiel, Founder & CEO, MMI Solutions Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven […]
ChannelChat Podcast: Episode 1 – Jennifer Jurgens, MarketNet Services
Episode 1: Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services In this episode of ChannelChat, Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services, discusses top challenges in lead management for vendors that collaborate with reseller networks. Jurgens also provides insight on a number of strategies vendors can leverage to maximize […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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