Channel Marketer Report

Podcast

ChannelChat: Paul Constantine, ScanSource

This year’s RetailNOW conference reaffirmed the official arrival of mobile. From smartphone- and tablet-based POS systems, to mobile integrated loyalty systems and other offerings, retailers are looking for innovative ways to attract and engage their target consumers. During this episode of ChannelChat, Paul Constantine, President of POS/Barcoding North America for ScanSource, discusses the growing prominence […]

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ChannelChat: Josephine Lu, Bematech

Josephine Lu, ISV Relations Manager for Bematech talks about the new company name (previously Logic Control). She noted that resellers are asking which software Bematech is using in conjunction with the hardware they are selling. “When they come back to us they want to know what is the easiest way to get everything from one […]

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ChannelChat: Nick D’Alessio, Dell

Connecting with the retail reseller community is key for Dell’s go-to-market strategy, according to Nick D’Allesio, Retail Marketing Strategist at Dell, Inc. “Dell’s partner program has been a big kept secret within our retail efforts,” D’Allesio said. “It’s very beneficial for us to meet with resellers who don’t know we have a partner program, get […]

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ChannelChat: David Gosman, pcAmerica

As new tools and technologies continue to be released at a rapid pace, trends in retail, restaurant and hospitality will evolve at a more rapid pace. Mobile in particular has had an incredible impact on new partnerships and releases from companies across the channel, as well as the engagement strategies retailers, restaurants and other organizations […]

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ChannelChat: Justin Scopaz, Ingram Micro

As a distributor, Ingram Micro’s main obligation and goal is to connect its reseller partners with the optimal hardware and technology providers for their solutions. At RetailNOW, the company had the unique opportunity to access both sides of the channel, network and learn more about trends that are shaking the industry. During this episode of […]

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ChannelChat: Dina Moskowitz, SaaSMAX

The cloud and managed services both are presenting solution providers a new opportunity to boost awareness. Similarly, these new market developments are allowing a more seamless way for resellers to offer new solutions and services. However, reaffirming data security and PCI-compliance remains an ongoing struggle for organizations, according to Dina Moskowitz, CEO of SaaSMAX. During […]

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ChannelChat: Kathleen Curry, NCR

Kathleen Curry from NCR discusses the company’s goals for the RSPA RetailNOW event in Las Vegas. “A big part of NCR’s vision is around the consumer – our customers’ customers. We talk with our partners about how the consumer has changed.” She also talks about how VARs can leverage mobile to increase their value to […]

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ChannlChat: Erick Vlugt, VeriFone

Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt […]

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ChannelChat: Nelson Gomez, HP


With more than three decades of experience selling through and with partners and resellers, HP is focusing on developing winning partner programs to optimize sales and engagement within the retail community. 
 “When you come to RetailNOW you really look at how you build partner programs and execution models for sell through and sell with […]

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ChannelChat: John Enderlin, CHERRY

During this episode of ChannelChat, Enderlin discusses CHERRY’s latest technology, the iTransigo mPOS sled, and the current state of mobile payment across industries. “We love meeting with our partners who come to RetailNOW,” said John Enderlin, Sales Manager of POS for CHERRY. “We find a lot of our VARs that attend RetailNOW know their customers […]

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