Channel Marketer Report

Podcast

ChannelChat: Bob Grabowski, Honeywell

During this episode of ChannelChat, Bob Grabowski, Honeywell’s Retail Vertical Marketing Manager, discusses the company’s reliance on partners and resellers to boost presence across retail and hospitality markets. “We rely on our ISVs, distributors, resellers and other partners to receive in-depth market intelligence, especially among small- to medium-sized retailers,” Grabowski said. “Our presence is felt […]

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Weighing The Benefits Of Marketing Automation

 Episode 6: Weighing The Benefits Of Marketing Automation Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking […]

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Tackling The New Buyer Paradigm

 Episode 6: Tackling The New Buyer Paradigm Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this […]

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JDA Executive Discusses New Cloud-based Solutions

During the JDA FOCUS Conference in Las Vegas, President and CEO, Hamish Brewer, announced the company’s transition to cloud-based services and solutions. New product offerings include the JDA Shelf-Connected Cloud, and the cloud-based Customer Engagement platform, which was released in January 2012. In this episode of TouchPoints TV, Joe King, SVP of Cloud Services at […]

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Todd Michaud Unveils The New Opportunity For Channel Relationships

Part 1 Part 2 Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares […]

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ALEA Group CEO Discusses The Channel Marketing Shift

To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B […]

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NCR Digital Strategist Sundeep Kapur Dishes On Social Media

  Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. […]

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Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management

Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode of […]

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pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement

Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates how […]

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ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions

Episode 2: Steven Amiel, Founder & CEO, MMI Solutions Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven Amiel, […]

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