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Podcast

Todd Michaud Unveils The New Opportunity For Channel Relationships

Part 1 Part 2 Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares […]

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ALEA Group CEO Discusses The Channel Marketing Shift

To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B […]

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NCR Digital Strategist Sundeep Kapur Dishes On Social Media

Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. During […]

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Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management

  Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode […]

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pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement

  Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates […]

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ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions

  Episode 2: Steven Amiel, Founder & CEO, MMI Solutions Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven […]

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ChannelChat Podcast: Episode 1 – Jennifer Jurgens, MarketNet Services

  Episode 1: Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services In this episode of ChannelChat, Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services, discusses top challenges in lead management for vendors that collaborate with reseller networks. Jurgens also provides insight on a number of strategies vendors can leverage to maximize […]

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