Channel Marketer Report

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Build Your Channel Program on the 6 Pillars of Partner Experience

Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.

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Make Sure Your PRM Biz Case Has the Goods for the CFO

The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).

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Cloud-Based Incentives: A Channel Marketer’s Guide

The ROI of cloud-enable incentive program creation can add up dramatically. Discover how modernizing its incentive program delivered these benefits for an international telecommunications firm: 23% increase in sales 35% fewer mistakes on claims submissions Contest creation time reduced from more than an hour to 10 minutes Light a fire under your incentive program. Download […]

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11 Reasons Why Partners Will Leave Their Vendors

Retaining channel partners – especially those that build strong connections between their customers and the brands they represent – is critical to a vendor’s bottom line. The combined cost associated with lost revenue and the expense of recruiting and training replacement partners is not trivial. Therefore it’s important for vendors to remain diligent in addressing […]

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A Quick Guide to Realizing Peak Partner Performance & Revenue

Creating a more intelligent future takes teamwork. By understanding the behavior and performance of top performing channel partners – through the application of partner insight, performance and analytics – suppliers are grasping the actions they need to take to improve the performance of their entire partner network.

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Cash is Not Always King of Your Channel Incentives Program

As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners. News flash: it’s not cash.

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State of Channel Marketing 2017

With more than 71,000 organizations worldwide using its marketing automation technology, Averetek is in a unique position to report on how vendors and their partners are collaborating to drive marketing initiatives. The State of Channel Marketing 2017, based on data collected over the past three years, provides valuable insight into what channel partners really, how […]

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Guide To Going Local

Take Your Marketing To The Local Level By Marketing Through Your Channel Partners Today’s buyers demand local, personalized experiences. This means that even the best campaigns will fall flat if they don’t reach or resonate with your audience, wherever they may be. By marketing through distributed partners such as resellers, field sales and channel partners, […]

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2016 State Of Channel Marketing

This is the year when technology and digital channels are going to enhance the way vendors communicate with their partners — and vice versa. According to our panel of channel marketing thought leaders, the digital landscape will impact how vendors are segmenting leads for partners and ensure that messaging to buyers is relevant and contextual. […]

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The Madmen Of The Millennium

Channel marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand] Source: Marketo

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