Channel Marketer Report

White Papers

Build Your Channel Program on the 6 Pillars of Partner Experience

Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.

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Make Sure Your PRM Biz Case Has the Goods for the CFO

The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).

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A Quick Guide to Realizing Peak Partner Performance & Revenue

Creating a more intelligent future takes teamwork. By understanding the behavior and performance of top performing channel partners – through the application of partner insight, performance and analytics – suppliers are grasping the actions they need to take to improve the performance of their entire partner network.

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Cash is Not Always King of Your Channel Incentives Program

As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners. News flash: it’s not cash.

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9 Steps To Launch A Unique Partner Experience

Up to 40% of all types of portal initiatives fail to gain adequate adoption and as a result, 15% of portals perform so poorly they’re scrapped altogether, according to Gartner research. Download this white paper to learn nine steps you should take to create a unique and compelling partner experience.

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5 Tips For Syncing Up Channel Marketing Content Following An M&A

Mergers and acquisitions are common occurrences. When two growing companies converge, or when a larger company swallows up a smaller one, there’s an extensive process that follows. After paperwork is signed, and staff and offices are ironed out, the new combined organization must integrate the two brands into one cohesive marketing story.

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Key Scorecarding Practices For Channel Success

Do you have the right partners to drive measurable results?

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How SMBs Combat The Big Guys In Channel Marketing: DIY

The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.

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7 Things To Look For When Selecting Channel Automation Software

Vendors and resellers face a series of day-to-day challenges, including: Tackling the ongoing need for brand control versus content personalization Content marketing fatigue Poor lead follow-up Ensuring data and information flows across the channel Does this sound familiar? If so, channel automation software can help. Download this white paper to learn the seven key “must-haves” […]

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Vendor Selection Checklist For Through-Partner Marketing Automation Software

More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.

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