Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]
Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.
The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).
Creating a more intelligent future takes teamwork. By understanding the behavior and performance of top performing channel partners – through the application of partner insight, performance and analytics – suppliers are grasping the actions they need to take to improve the performance of their entire partner network.
As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners. News flash: it’s not cash.
Up to 40% of all types of portal initiatives fail to gain adequate adoption and as a result, 15% of portals perform so poorly they’re scrapped altogether, according to Gartner research. Download this white paper to learn nine steps you should take to create a unique and compelling partner experience.
Mergers and acquisitions are common occurrences. When two growing companies converge, or when a larger company swallows up a smaller one, there’s an extensive process that follows. After paperwork is signed, and staff and offices are ironed out, the new combined organization must integrate the two brands into one cohesive marketing story.
Do you have the right partners to drive measurable results?
The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.