More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.
When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.
For today’s channel marketers, time and resources are slim, leaving little room for failure. Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are […]
Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.
Beyond the world of cold calling and batch-and-blast emails is a world full of personalized messages and compelling nurture campaigns. This world was created by marketing automation platforms, which bake digital demand generation into marketing. As a result, businesses of all sizes can reach larger audiences and effectively target prospects.
In today’s multichannel media and marketing world, it takes far more than sifting through business cards and connecting with prospects at random. To succeed, businesses must constantly build, refine and engage their contact lists to build a loyal customer base. This white paper will dive into the four steps companies must take to build a […]
Over the years, content syndication as evolved rapidly. Initially, vendors used content syndication to ensure brand consistency and compliance. But now, it is helping partners filter content, automatically co-brand assets and much more. In the future, content syndication will revolve more around the end-user experience and the ability to customize experiences for specific buyers.
At Channel Marketer Report, we focus on covering the latest trends and pain points evident in channel relationships across markets. One trend that seems to consistently surface is ensuring sales and marketing alignment through in-depth reporting and opportunity management, as well as seamless access to marketing and sales collateral. Best-in-class vendors, however, are exceeding competitors […]
Over the last decade, sales through indirect channels have increased 26%. As solution providers of all sizes turn to their indirect channels to drive worldwide revenue, however, they also are challenged to increase revenue attribution and determine which partners are truly delivering to the business.