Channel Marketer Report

ChannelViews

Three Ways To Get The Most From Your Business Blog

By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]

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Why Your Partner Marketing Is Broken And What To Do About It

By Jared Shusterman, CEO and Managing Partner, SproutLoud  In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a  broken record, I have to talk about this again, and in more depth. It’s worth repeating […]

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The Channel Partner Model For Driving Connected Security

By Marvin Blough, VP Channels and Alliances, Dell Software Group The security landscape continues to change dramatically and customers are dealing with new, difficult and complex threats every day. Cyber criminals are attacking more frequently and launching new and unprecedented types of attacks. At the same time, there’s pressure on IT security staff to deliver […]

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Beyond Customer Feedback: The Keys to Knowing What Your Customer Really Wants

Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]

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Generating Channel Leads Through Content

By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]

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The What And The Why Of Partner Profitability

By Diane Krakora, CEO, PartnerPath The balance of power is shifting. Gone are the days when solution provider partners begged to be included in vendor partner programs. Instead, solution providers have become savvy about which vendor’s lines to carry and are trimming unprofitable vendors from their line cards. In this dawning age of partner clout, […]

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Will Social Kill Professional Marketing?

By Michael Idinopulos, CMO, PeopleLinx  We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality.  Is professional marketing next?  Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]

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Using Your Blog To Promote Valuable Channel Content

By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]

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Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014

By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]

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