Channel Marketer Report

ChannelViews

Establish Lasting Partner Relationships With Essential Communication

Bill Johnson, President & CEO of Salesvue  What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]

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The Have’s And Have Not’s: Best Practice CRM Use In IT Channels

By Ian Moyse, Sales Director, Workbooks.com For any organization that resells products or services, it’s important to maximize your gross margins and ensure cash flow is healthy. At the same time, you want to deliver the highest quality service possible to your customers at the lowest cost to your business, while differentiating your company in a […]

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Utilizing E-Learning To Drive Prosperous Partnerships

By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]

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The Importance Of Partner Profiling In Today’s Channel Environment

William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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How To Optimize Your Video Marketing For Lead Generation

By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts.   With 80% of Demand Gen survey respondents citing that they prefer […]

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3 Things Channel Marketers Can Learn From Startups

By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules.  While larger companies can’t operate exactly like a startup, all types and […]

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MDF Or Co-op: The Wrong Choice Could Cost Your Channel

By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]

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Utilizing Insight To Drive Effective Partner Recruitment

By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]

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Can The Channel Come Out To Play?

By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place?  What is that place? What […]

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