Channel Marketer Report

Special Features

Purechannelapps Helps Vendors And Partners Amplify Social Presence

The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]

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LiveHive Helps Boost Partner Enablement, Channel-Wide Communication

The Problem: Channel sales leaders and their partners rely on consistent communication to ensure sales and marketing success. However, the more a company grows, the harder it is to manually keep track of channel partners and provide them with relevant content. This leads to missing sales information and dissatisfied partners, resulting in poor sales results […]

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The Have’s And Have Not’s: Best Practice CRM Use In IT Channels

By Ian Moyse, Sales Director, Workbooks.com For any organization that resells products or services, it’s important to maximize your gross margins and ensure cash flow is healthy. At the same time, you want to deliver the highest quality service possible to your customers at the lowest cost to your business, while differentiating your company in a […]

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Pathable Enhances Engagement, Follow-Up For In-Person Events

The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]

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Utilizing E-Learning To Drive Prosperous Partnerships

By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]

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Dialog Edition From Marketo Aims To Ramp Up Email Personalization Efforts

The Problem: While email continues to be one of the most frequently used tools for businesses to engage with customers, marketers have fell into a routine that leaves email marketing campaigns repetitive and monotonous. And although email and analytics services providers help improve click-throughs, customer personalization is often inadequate or nonexistent. The Solution: Marketo will […]

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The Importance Of Partner Profiling In Today’s Channel Environment

William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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TalentBin 2.0 Brings Marketing Automation To The Recruiting Process

The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]

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How To Optimize Your Video Marketing For Lead Generation

By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts.   With 80% of Demand Gen survey respondents citing that they prefer […]

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