The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]
The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
While analysts point to the growing need for an intimate, more personalized approach to lead and demand generation, OEMs and VARs alike are struggling to crack the communication code. Whether it’s social media, content collateral or “teleprospecting,” developing a clear, concise strategy that addresses buyer pain points is key. During a recent Q&A, Louis Foong, […]
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Most B2B sales environments, both reseller and direct, are comprised of two sales organizations; one lands the […]
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
The Problem: In the complex channel environment, it is difficult for original equipment manufacturers (OEMs) to efficiently track sales and progress across partners and end-users. Specifically within the retail sector, it is vital that OEMs have access to item prices, sales and overall demand to ensure that channel partners are replenished and prepared for high-traffic […]