Channel Marketer Report

Solution Spotlight

EveryoneSocial Delivers Platform For Employee Advocacy

EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. Features/Functions EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling program, including: The ability to push content to employees; Simple, powerful social sharing tools; Web, mobile and email tools to keep employees […]

Read More

WorkStride Incentives Offers SaaS Solution For Channel Sales Performance and Efficiency

The Problem: Most channel marketers have some form of incentive program in place for their channel sales reps. However, the traditional approach—that is, one without a central software platform—requires ample time, the juggling of spreadsheets and a threat of fraud or mistakes due to simple “human error.”

Read More

Zyme Solutions Unveils Updates To Channel Cloud Platform

Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]

Read More

Blackhawk Engagement Solutions’ Platform Aims To Reduce Program Complexity

  The Problem: Because channel marketers work with multiple partners concurrently, resellers can often feel inundated with information. On the opposite side of the partnership, most channel managers are struggling with how to obtain mindshare from their indirect sales network of resellers, distributors and channel partners.

Read More

ContentMX Positions Marketers To Boost Engagement With Relevant Content

  ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.

Read More

Seventh Sense Helps Analyze Email Engagement

The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision.

Read More

DivvyHQ Helps Streamline Content Planning And Production

The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]

Read More

QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

Read More

Impartner Helps Vendors Leverage Channel Performance Data

The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]

Read More

Brightcove Helps Improve Video Marketing Results

The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]

Read More

Page 1 of 812345...Last »