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Solution Spotlight

ContentMX Positions Marketers To Boost Engagement With Relevant Content

  ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.

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Seventh Sense Helps Analyze Email Engagement

The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision.

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DivvyHQ Helps Streamline Content Planning And Production

The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]

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QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

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Impartner Helps Vendors Leverage Channel Performance Data

The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]

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Brightcove Helps Improve Video Marketing Results

The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]

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SproutLoud Helps Streamline Brand Compliance And Advertising On The Local Level

The Problem: Channel marketers struggle with a variety of challenges in working with distributed organizations. It’s not always easy to maintain brand compliance while allowing partners to customize marketing materials with their local business information. This is especially true with web sites. Consumers want to be able to find the nearest location for a product […]

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Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

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Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics

The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]

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