Solution Spotlight
Socialize Your Stuff Helps Companies Drive Thought Leadership Via Social Digests
The Problem: Sales come from the conversations sales and marketing teams have with customers. Now more than ever, industry analysts and executives are pointing to social networks to initiate those conversations and build those relationships. In order to get those conversations started, companies need high value content and a way to remind prospects and current […]
ReadyContacts Provides Resources To Offer Actionable Leads And Contact Databases To Partners
The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.
SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners
The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]
Channel IQ Aims To Help Glean Insight On Competitive Information
The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]
PartnerOption Aims To Improve Communication And Engagement Across The Channel
The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.
New Online Marketplace Designed To Organize Reselling Of SaaS Apps Via VARs, Partners
The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
TIE Kinetix Provides Syndication Solutions To Help Crack The Content Code
The Problem: Marketers are aware of the adage “content is king.” However, in the complex channel environment, many OEMs struggle to effectively distribute content to resellers and distributors. Similarly, resellers and distributors are slow to feature new content and marketing messages on their web sites, via social networks and across other platforms. Another key obstacle […]
Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
Channel Monitor Helps OEMs Gain Access To Item Information, Pricing & Sales
The Problem: In the complex channel environment, it is difficult for original equipment manufacturers (OEMs) to efficiently track sales and progress across partners and end-users. Specifically within the retail sector, it is vital that OEMs have access to item prices, sales and overall demand to ensure that channel partners are replenished and prepared for high-traffic […]
Computer Market Research Introduces Partner Avenue To Streamline View Of Channel Programs, Data
The Problem: According to research from IDC, active channel partners acquire approximately 31% of companies’ operations, accumulating approximately 15,000 inactive partners in their database. Due to a lack of general visibility, vendors are unaware that this inactivity is taking place, resulting in inefficient spend and operations. To maximize sales rep productivity, partner loyalty and provide […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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