Channel Marketer Report

Channel Consultancies

Channel Management for Hire

By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less.  Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]

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WinGreen Marketing Systems Launches Channel Advisory Service Practice

WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]

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Jay McBain Joins Forrester as Principal Analyst – Global Channels

Channel innovator Jay McBain has joined Forrester as Principal Analyst – Global Channels. The co-founder and former CEO of ChannelEyes, McBain’s career has spanned more than two decades, including executive sales, marketing, channel and strategy roles at IBM, Lenovo and Autotask. He currently serves as the chairman emeritus of the CompTIA Vendor Advisory Council and […]

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Averetek, Perks Worldwide, and Birch Worldwide Integrate Products

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

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Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

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Channel Marketer Report Releases Third Annual Guide To Agencies & Consultancies

At Channel Marketer Report (CMR), our goal is to constantly keep tabs on the latest marketing and sales best practices for vendors and their partners. For the third year, CMR is unveiling its Guide To Agencies & Consultancies, which is designed to provide channel players with a high-level look at organizations that can help them […]

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Channel Agencies And Consultancies Spotlight Top Trends And Pain Points

Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]

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Swipely Aims To Add More Than 100 Channel Partners By 2014

As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel.  Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]

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TREW Marketing Earns HubSpot Silver Level Certification

TREW Marketing, a full-service B2B marketing firm based in Texas, has been named a Silver Level Certified Agency Partner by HubSpot, a provider inbound marketing software. The new title was given as a result of TREW Marketing’s consistent growth and high adoption of the HubSpot platform among its customers. Servicing the engineering and science markets, […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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