Demandbase has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services. “No company is going to do it alone and succeed,” said Peter Isaacson, CMO at Demandbase, in a conversation with Demand Gen Report, a sister publication to Channel […]
Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]
DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.
Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.
The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision.
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to […]