With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]
Allbound has built a certified integration for the HubSpot platform and joined HubSpot’s App Partner Program. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with app partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace. This enhances the channel sales capacity […]
Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]
With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]
Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]
By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
OneAffiniti, a provider of through-channel marketing solutions for global IT partners and brands, announced the launch of its insights hub with an account profiling dashboard, an addition to the company’s through-channel marketing (TCM) platform. OneAffiniti uses the platform to provide unique and tailored always-on marketing campaigns for partners that includes email marketing, social media content driving traffic […]