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Channel Marketing

SmartBug Media Receives Growth Equity Investment From ADC

SmartBug Media, a leading inbound marketing agency, has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in leading family-owned and middle market companies in high-growth sectors. SmartBug laid a strong business foundation early on by partnering with marketing leaders such as HubSpot. The agency is the highest-rated […]

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SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform

SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]

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HubSpot Relaunches Channel Ecosystem As Solutions Partner Program

HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]

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Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO

Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]

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Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business

Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]

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Folloze Appoints Randy Bransche VP Of Marketing

Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that […]

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Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO

Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]

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Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat

Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]

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Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s

A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]

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Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions. The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed […]

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