Channel Marketer Report

Channel Marketing

The State Of B2B Product Marketing [Infographic]

Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]

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SproutLoud Helps Streamline Brand Compliance And Advertising On The Local Level

The Problem: Channel marketers struggle with a variety of challenges in working with distributed organizations. It’s not always easy to maintain brand compliance while allowing partners to customize marketing materials with their local business information. This is especially true with web sites. Consumers want to be able to find the nearest location for a product […]

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Purechannelapps CEO Dissects The Partner Engagement Dilemma

New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]

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Zift Solutions Releases New App For Hootsuite

Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]

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5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]

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Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

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Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics

The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]

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Go Mobile & Responsive Or Go Home! [Infographic]

Mobile optimization is no longer a nice to have. Google’s latest algorithm update, in fact, now puts businesses at risk if they are not mobile-friendly. Content and overall web sites will be placed lower on search engine results if they do not comply. How did we get to this point? This infographic, courtesy of Marketo and […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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How B2B Businesses Are Tackling Social Media In 2015 [Infographic]

Using social media, B2B organizations note that they receive increased exposure (92%), increased traffic (80%) and build a loyal fan base (72%). But which social networks will dominate in 2015 and beyond? What challenges and/or obstacles are preventing B2B organizations from investing more in social media advertising and marketing? This infographic, courtesy of Real Business […]

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