Channel Marketer Report

Channel Programs

Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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UK Event Crosses Pond to Bring Global Insight to US Channel Marketers

North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month. The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events […]

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Driving Channel Success Through Increased Partner Engagement

By Veronica Brunwin, Relayware Chief Product Officer Top channel managers are acutely aware that the Pareto Principle (often called the “80/20 rule”) applies to channel partner productivity. It’s long been known that typically 80% of business is generated by 20% of channel partners. The most obvious effects of the 80/20 rule in a channel program […]

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Channel Sales and the Future of the Subscription Economy

There’s no denying that the subscription economy has been turning business on its head. According to Gartner, more that 80% of software providers will have shifted to subscription-based business models by the end of the decade. If channel sales organizations are worried that the transition to SaaS products and services will leave them behind, Jen […]

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CA Technologies Announces New Advantage Partner Program

CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]

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Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base

  Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.

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DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

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Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support

Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.

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Oracle Unveils New OPN Cloud Program For Partners

Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.

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QikServe Achieves Gold Level Partner Status With Oracle

QikServe, provider of mobile order, payment and loyalty solutions for the hospitality sector, has achieved Gold Partner status in Oracle PartnerNetwork (OPN). Gold partner status positions QikServe to fully integrate with the Oracle Hospitality POS platform to help customers utilize a fully branded mobile order and payment service for their customers.

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