Channel Marketer Report

Channel Programs

Infor Launches Micro-Vertical Product Program

Infor, a provider of business application software, has announced a new micro-vertical product program for partners based on the Infor Mongoose development framework. Unveiled officially at the Infor Americas Partner Summit in July 2013, the program is designed to provide partners with new opportunities to grow a profitable and sustainable business around Infor applications.  The […]

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Dell Adds Google Cloud Platform To Cloud Partner Program

Dell has announced that it intends to add the Google Cloud Platform and its compute, storage and application services to the Dell Cloud Partner Program in 2014. Developers and businesses worldwide through that belong to the Dell Cloud Partner Program will have access to the application services.  “Putting the power of cloud in our customers’ […]

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BloomReach Launches New Partner Program

BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be  implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]

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Demandware Adds Olapic, True Fit To LINK Partner Program

Demandware, a digital commerce solution provider, has announced that Olapic, a company that allows users to integrate their original photos and videos into e-Commerce websites, and True Fit, a personalization software provider and Big Data technology company, have become Demandware LINK Technology Partners. As a result of the partnership with Olapic, Demandware will allow clients […]

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Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue

When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel.  Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]

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Moovweb Launches Partner Program To Expand Industry Reach

Moovweb, a cloud-based mobile platform provider, has unveiled Moovweb Connect, a partner program designed to allow systems integrators, application development firms and design agencies to deliver mobile sites and apps on behalf of their clients. Leveraging the Moovweb platform, certified partners can unify their client’s desktop, mobile and apps strategies to help accelerate time to market, […]

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DubLi Launches Co-Branded Partner Program

DubLi, Inc., a global marketing company that provides online shopping, travel and entertainment opportunities, today announced that it has launched a co-branded Partner Program for companies, organizations and charities worldwide to monetize the DubLi e-Commerce website. The DubLi Partner Program is designed to allows businesses to co-brand DubLi’s e-Commerce platform. As a result, companies can […]

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Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools

An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers.  As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]

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CCI And PartnerPath Analyze The Art Of Partner Scorecarding

By Brian Anderson, Associate Editor In today’s marketplace, channel managers have to adapt to shrinking budgets and aggressive revenue goals by ensuring their companies are receiving maximum ROI from their partner programs. But many vendors in the channel still are not sure whether or not they are effectively measuring the worth of their partners. In […]

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