Channel Marketer Report

Channel Programs

Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014

By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]

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TagMan Joins Demandware LINK Technology Partner Program

TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]

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IBM Unveils Commerce Composer Solution With Help From Partners

To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]

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SOLiD Joins Panduit Partner Program

Panduit, a Unified Physical Infrastructure (UPI)-based solutions provider, has announced that SOLiD, a provider of distributed antenna systems (DAS), is the newest member of its Technology Ecosystem Partner Program. The combination of Panduit UPI and SOLiD DAS will provide customers with interoperable solutions that ensure  enterprise-wide wireless coverage. SOLiD’s DAS solutions and Panduit infrastructure solutions […]

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High Street Partners Announces Global Partner Program

High Street Partners, the leader in international business software and services, recently launched its Global Partner Program. This new channel program was created to provide its partners, which include value added solutions providers and consulting and technology companies, with the tools and resources they need for success, such as dedicated partner management and access to field-based, market […]

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Infor Launches Micro-Vertical Product Program

Infor, a provider of business application software, has announced a new micro-vertical product program for partners based on the Infor Mongoose development framework. Unveiled officially at the Infor Americas Partner Summit in July 2013, the program is designed to provide partners with new opportunities to grow a profitable and sustainable business around Infor applications.  The […]

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Dell Adds Google Cloud Platform To Cloud Partner Program

Dell has announced that it intends to add the Google Cloud Platform and its compute, storage and application services to the Dell Cloud Partner Program in 2014. Developers and businesses worldwide through that belong to the Dell Cloud Partner Program will have access to the application services.  “Putting the power of cloud in our customers’ […]

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BloomReach Launches New Partner Program

BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be  implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]

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Demandware Adds Olapic, True Fit To LINK Partner Program

Demandware, a digital commerce solution provider, has announced that Olapic, a company that allows users to integrate their original photos and videos into e-Commerce websites, and True Fit, a personalization software provider and Big Data technology company, have become Demandware LINK Technology Partners. As a result of the partnership with Olapic, Demandware will allow clients […]

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