Channel Marketer Report

Channel Programs

Samsung Enhances Partner Program With New Services, Training

  Samsung Electronics America announced it has launched new enhancements to its Samsung Team of Empowered Partners (STEP) program, which it said are designed to help partners position themselves for success with their marketing campaigns.

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Yes, There Really Are Ways Of Evaluating Channel Incentive ROI

By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]

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Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration

An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]

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Performance Horizon Launches New Interactive Tool For Advertisers

Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.

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Shure Joins Cisco Solution Partner Program

American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.

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Datto Positions Partners For Continued Growth With Price Reductions

Datto, a data backup, recovery and business continuity solutions vendor, has reduced the hardware prices for its SIRIS suite, positioning Datto’s partners to for continued growth in 2016.

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Cyphort Sees 300% Growth In Channel Marketing Program

Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.

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Exabeam Taps Channel Feedback To Guide Program Design

Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]

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Infinio Expands Brand Reach With Tech Data Partnership

Infinio, a company specializing in virtual data storage performance services, is partnering Tech Data, a wholesale technology product and services distributon in an effort to expand its reach. As an Advanced Infrastructure Solution (AIS) partner, Infinio is positioned to extend its storage acceleration solutions to companies worldwide that belong to the Tech Data partner network. The […]

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CVidya Partners Hortonworks To Expand Big Data Analytics Platform

cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]

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