Channel Marketer Report

Channel Programs

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

Read More

Verizon Launches Partner Program For Medium-Sized Businesses

Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]

Read More

Experience Matters In Success, Profitability

By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]

Read More

HP Helps Partners Accelerate Cloud Sales Opportunities

HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]

Read More

Special Report: Retail Vertical Watch

Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]

Read More

10 Tips To Optimize Webinar Attendance And Engagement

Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]

Read More

Zmags Launches New Partner Program

Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.

Read More

Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

Read More

Magento Focuses On Strengthening Partner Program

To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]

Read More

Channel Marketing Is Broken

By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]

Read More

Page 20 of 25« First...10...1819202122...Last »