Channel Marketer Report

Channel Programs

White Space A Leading Cause Of Sales And Marketing Fatigue

For OEMs, increasing brand awareness and encouraging partners to boost market share are vital goals. While increasing communication with loyal customers is a short-term tactic to boost revenue, revitalizing dormant partners is a key pain-point for OEMs and partners alike. “White space” is defined by TSL Marketing as channel partners/vendors that have little or no […]

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New Channelinsight, Xactly Partnership Addresses The Compensation Challenge

In an effort to maximize time management and productivity among channel sales reps, Channelinsight, a cloud-based, sales management platform specifically for the channel has teamed with on-demand sales compensation and performance management solution Xactly. The Compensation Management Solution is designed to provide vendors with the resources to restore direct sales rep confidence and increase overall […]

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IBM Helps Partners Expand Netezza Adoption With New Sales Resources

Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]

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Dell Rolls Out Demo Program For Partners

Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]

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Sophos, D&H Distributing Announce Partnership To Expand Channel Reach And Awareness

Partnerships have a resounding effect on a solution’s proliferation within the channel and in turn, a company’s overall success. To expand awareness of its IT security and data protection programs to SMBs, Sophos has partnered with U.S. technology distributor D&H Distributing. “Sophos was looking to expand the sales and distribution of our SMB solutions in […]

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RPE And Silvon Software Develop Web-Base Mobile Interface For Retail Operations Reporting

Retail Process Engineering (RPE) has announced a partnership with retail solution provider Silvon Software, Inc., to release a new, web-based business analysis software interface for retailers. As part of the agreement, the retail consultant firm will market Silvon’s Viewer interface for Performance Analysis by IDEAS, a client-server BI application for JDA Software Group’s Merchandise Management […]

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Barcoding, Inc. And Lucas Systems Team Up For Voice-Picking Solution

National systems integrator, Barcoding, Inc. and Lucas Systems have announced their partnership in developing Jennifer VoicePlus, a voice directed warehouse application designed to run on open, industry-standard mobile computers. Through the new venture, Barcoding will offer its warehouse management customers the solution, which is designed to increase warehouse productivity and efficiency while reducing distribution center […]

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ForeScout Launches New Program To Empower Channel Partners

ForeScout Technologies, Inc., a provider of automation security control solutions, recently announced the worldwide rollout of its new ForeScout Access Partner Program for its authorized roster of reseller channel partners. The company currently offers solutions to worldwide Fortune 100 enterprises and government organizations. The new program contains the foundation of ForeScout’s prior partner program, along […]

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McAfee Increases Rewards For New Business To Encourage Partnership Profitability

McAfee has recently announced alterations to its Commercial and Enterprise deal registration program by increasing margin protection on new partnerships. The security technology provider is boosting margins up to 25% to encourage partner acquisitions and increase profits within the channel. The program is designed to reward channel partners for securing new business, according to a […]

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NCR Boosts Revenue In Q2 2011, Is Named Number One In Retail Product Support

Today’s retail market is beginning to rely heavily on multiple platforms to deliver ideal service across various channels. As a result, it is vital that company owners invest in reliable IT systems that provide product support to increase efficiencies. NCR Corporation recently announced its ranking as retail market share leader on Gartner’s Market Share Analysis: […]

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