Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]
When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]
ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions, has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]
By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]
Dell Boomi, a leading provider of cloud integration and workflow automation software, announced a major evolution of the company’s channel partner program. As part of the partner program expansion, Boomi now offers two paths to encourage proficiency in selected areas. The Partner Integration Accelerator program is structured to ensure partners gain practical experience while leveraging Boomi […]
To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]
TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]
Problem: At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]
Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]
LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]