Channel Marketer Report

Channel Programs

Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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Kaspersky Lab Offers Partners Increased Opportunities For Profit And Growth

As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]

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Halyard Consulting Joins Hootsuite Partner Program

Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]

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RichRelevance Expands Partner Program To Support Omnichannel Personalization

RichRelevance, an omnichannel personalization solution provider, has expanded its partner ecosystem in an effort to better support partners going to market with its Relevance Cloud and the RichRelevance Build platform. The company aims to empower partners to launch personalization initiatives with their retail clients. The RichRelevance Partner Enablement Program is designed to help partners accelerate […]

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AppRiver Sees 30% Increase In YOY Channel Revenue, Focuses On Forging Partner Relationships

To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]

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Springboard Retail Creates New Partner Program

Springboard Retail, a cloud-based POS and retail management solution provider, has launched a channel partner program designed to help technology businesses better target local, regional and national retailers by offering an end-to-end solution. The Springboard Retail Partner Program consists of two subprograms: a referral program that can help partners extend their POS and retail management […]

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Newmine Joins The Demandware LINK Affiliate Program

Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]

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#C2C15 Recap: Storytelling, Influencers And Personas Guide Content Success

More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]

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Blackhawk Engagement Solutions Provides Incentives For All Sales Behaviors

Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]

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Striking The Right Balance: Lessons Learned From Revamping A Partner Program

By Jon Whitlock, Senior Director of Channel Marketing, Kaspersky Lab North America In 2015, Kaspersky Lab is ramping up its investment and commitment to partners, and I am deeply involved in the revamp and all its moving parts. With all the ins and outs of structuring a partner program top of mind, here is what […]

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