Channel Marketer Report

Channel Relationships

Thinspace Partners With Xoom To Bring Desktop Virtualization To Texas SMB Market

Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.

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Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability

By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]

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Globalscape Focuses On Creating A Thriving Channel

Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]

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Toshiba Exec Discusses Channel Success Stories, Lessons Learned

The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]

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Thinspace Partners With Fidalia Networks To Extend Desktop Virtualization Solutions To Canada

Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud service solutions. With the global desktop virtualization market expected to surpass $65 billion in 2015, according to Gartner research, […]

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Toshiba Global Commerce Solutions Joins Motorola PartnerEmpower Program

Toshiba Global Commerce Solutions, a provider of POS technology for the retail industry, has joined the Motorola PartnerEmpower Program to further expand its omnichannel offerings. In signing the Global Systems Integrator Agreement from Motorola, Toshiba now is certified to resell Motorola scanners, mobile computers and wireless network solutions to retail customers. Toshiba also will be […]

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Salesfusion Partners With Three SugarCRM VARs

Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide. Salesfusion began targeting SugarCRM customers in 2012 […]

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Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

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LiveLink Launches Version 2 Of Solution, Wins New Customers

LiveLink, a provider of mobile sales enablement solutions, recently unveiled LiveLink Mobile Version 2, an app for iPhone and Android devices. Businesses can download a free version of the app via the iTunes or Google Play store. With LiveLink Mobile Version 2, sales representatives in the field have instant access to presentations, case studies, training […]

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