Channel Marketer Report

Channel Relationships

Toshiba Global Commerce Solutions Joins Motorola PartnerEmpower Program

Toshiba Global Commerce Solutions, a provider of POS technology for the retail industry, has joined the Motorola PartnerEmpower Program to further expand its omnichannel offerings. In signing the Global Systems Integrator Agreement from Motorola, Toshiba now is certified to resell Motorola scanners, mobile computers and wireless network solutions to retail customers. Toshiba also will be […]

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Salesfusion Partners With Three SugarCRM VARs

Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide. Salesfusion began targeting SugarCRM customers in 2012 […]

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Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

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LiveLink Launches Version 2 Of Solution, Wins New Customers

LiveLink, a provider of mobile sales enablement solutions, recently unveiled LiveLink Mobile Version 2, an app for iPhone and Android devices. Businesses can download a free version of the app via the iTunes or Google Play store. With LiveLink Mobile Version 2, sales representatives in the field have instant access to presentations, case studies, training […]

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Deal Registration Is A Multi-Use Tool In Your Partner Program

By Tim Lowe, Vice President of Consulting, PartnerPath What are you guaranteed to have if you have more than two partners in your channel partner program? This sounds like the first line of a joke — but it’s not. Having more than two partners in your channel partner program guarantees you will have channel conflict! […]

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DataGravity Builds Up Partner Program With Discovery Series Release

DataGravity, a company with the sole mission of helping businesses unlock the value of their data, is ramping up its channel partner program with the recent release of its flagship product, the DataGravity Discovery Series. The DataGravity Discovery Series is a data-aware storage platform designed to track data access and analyze data as its stored, […]

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Webinfinity Replaces Partner Portals With Personalized Online Experiences

The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]

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6 Ways Your Training Program Can Give Partners Competitive Edge

By John Gentry, VP of Marketing and Alliances, Virtual Instruments When your channel partners win business, so do you. We all know this. So, how can you help your resellers capture larger pieces of increasingly competitive markets? Start with training — and then add more training, that’s more tailored and more effective. Anyone can sell […]

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Reseller BrainSell Adds Act-On To Its Offerings

BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]

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Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships

Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.

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