Channel Marketer Report

Channel Technology

Channel Sales and the Future of the Subscription Economy

There’s no denying that the subscription economy has been turning business on its head. According to Gartner, more that 80% of software providers will have shifted to subscription-based business models by the end of the decade. If channel sales organizations are worried that the transition to SaaS products and services will leave them behind, Jen […]

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Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

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CA Technologies Announces New Advantage Partner Program

CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]

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Zyme Solutions Unveils Updates To Channel Cloud Platform

Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]

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Relayware Gains $11 Million to Expand Growth In U.S. Market

Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.

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Blackhawk Engagement Solutions’ Platform Aims To Reduce Program Complexity

  The Problem: Because channel marketers work with multiple partners concurrently, resellers can often feel inundated with information. On the opposite side of the partnership, most channel managers are struggling with how to obtain mindshare from their indirect sales network of resellers, distributors and channel partners.

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Netsertive Adds $9 Million To Series C Funding Round

Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]

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QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

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Rethinking Channel Strategy For The Internet Of Things

By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]

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